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Essay

An Analysis Of Marks And Spencer

Essay specific features

 

Issue:

Business

 

Written by:

John I

 

Date added:

October 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1596

 

Was viewed:

6364 times

 

Rating of current essay:

 
Essay content:

According to recent research undertaken by the Company, it shows that, in clothing, Mark and Spencer has a clear lead over all its major competitors in the key areas of fit, quality, trust, breadth of range and customer service. In November of 2000, Marks and Spencer will launch a trial of three new lingerie-only outlets in Paris, Hamburg and Dusseldorf...
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According to industry statistics, Marks & Spencer remains the clear leader in the UK lingerie market, with over thirty percent of the market share. These pilot stores, distinctly branded 'msl', are designed to showcase the product range, taking the very best of Marks & Spencer lingerie to the Continent...
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