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An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.

Essay specific features

 

Issue:

Business

 

Written by:

Ashley A

 

Date added:

August 21, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1432

 

Was viewed:

9627 times

 

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Essay content:

Thus the watch has a purpose beyond its function, a purpose of tradition. SIGNS & SEMIOTICS Utilitarian signs There are limited signs relating to the practical aspects of owning a Patek Philippe Geneve watch. The functional aspect of the watch, which is to show the time, is played down throughout the advert and only referenced in note (12)...
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The functional aspect of the watch, which is to show the time, is played down throughout the advert and only referenced in note (12). Commercial signs The commercial signs of the watch are also largely ignored. Patek Philippe watches are among the most expensive watches commercially available. Revealing the value of the watch in monetary terms would prove detrimental to the priceless message the advertisement conveys...
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