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Essay

An approach to marketing in special and academic libraries

Essay specific features

 

Issue:

Business

 

Written by:

Robert T

 

Date added:

August 17, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

27 / 7467

 

Was viewed:

5213 times

 

Rating of current essay:

 
Essay content:

Thus the term 'marketing' has a wider and deeper sense, which proliferates the organization's successive achievements. Modern marketing is applied not only to the profit making organizations, but also to the non-profit sector and social service organizations like libraries. Marketing in the library service sector intends the performances of planning, organizing, dissemination and controlling of information services on a proactive and user oriented way that ensures the user satisfaction while achieving the objectives of the parent organization...
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Marketing in the library service sector intends the performances of planning, organizing, dissemination and controlling of information services on a proactive and user oriented way that ensures the user satisfaction while achieving the objectives of the parent organization. Information services system of Sri Lanka incorporates mainly the various library systems like academic libraries, special libraries, public libraries, school libraries and other information centers...
displayed 300 characters

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