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An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove

Essay specific features

 

Issue:

Business

 

Written by:

Gerard E

 

Date added:

April 16, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2565

 

Was viewed:

7316 times

 

Rating of current essay:

 
Essay content:

For the purpose of this report, the official website of Dove will be critically evaluated. With effective use of the response hierarchy models, an analysis will be conducted on how Dove is exploiting the Web for influencing consumers. The Role of Integrated Marketing Communications (IMC) “Marketing communications is a management process through which an organisation engages with its various audiences...
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Through understanding an audience’s communications environment, organisations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural responses” (Fill 2005, pp...
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General issues of this essay:
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” A Communications Framework to Evaluate Sales promotion strategy An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Analysis of integrated marketing communications campaign CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District. Integrated Marketing Communications ( Integrated Marketing Communications Marketing Communications Marketing Communications Marketing Communications Real Madrid, Integrated Marketing Communications The Marketing Communications Mix Understanding the Diffusion of Integrated Marketing Communications Marketing Communications Mix
 

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