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An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove

Essay specific features

 

Issue:

Business

 

Written by:

Gerard E

 

Date added:

April 16, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2565

 

Was viewed:

7320 times

 

Rating of current essay:

 
Essay content:

For the purpose of this report, the official website of Dove will be critically evaluated. With effective use of the response hierarchy models, an analysis will be conducted on how Dove is exploiting the Web for influencing consumers. The Role of Integrated Marketing Communications (IMC) “Marketing communications is a management process through which an organisation engages with its various audiences...
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Through understanding an audience’s communications environment, organisations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages that are of significant value, audiences are encouraged to offer attitudinal and behavioural responses” (Fill 2005, pp...
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General issues of this essay:
An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove “Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” Integrated Marketing Communications ( Integrated Marketing Communications Real Madrid, Integrated Marketing Communications Analysis of integrated marketing communications campaign Understanding the Diffusion of Integrated Marketing Communications Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District. CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy A Communications Framework to Evaluate Sales promotion strategy The Marketing Communications Mix Marketing Communications Mix Marketing Communications Marketing Communications Marketing Communications
 

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