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An examintaion of the changing nature in retail nature and the potential impact on future operations

Essay specific features

 

Issue:

Business

 

Written by:

Mary B

 

Date added:

April 20, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2462

 

Was viewed:

4145 times

 

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Essay content:

Companies need to be able to adapt to these changes but as they are factor which are beyond a firm’s direct control they can often be seen as threatening. However, changes in the external environment also create new opportunities as well as threats. All of these changes within the macro environment can have large impact on consumer behaviour and spending...
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(Newman and Cullen (2002) The macro-environment investigates the impact of PEST factors, these factors affect a company's planning and performance because they are part of a forever changing market. Companies need to be able to adapt to these changes but as they are factor which are beyond a firm’s direct control they can often be seen as threatening...
displayed 300 characters

General issues of this essay:
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