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Analisis estrategico de McDonalds
Essay specific features
Written by:
Rita P
Date added:
March 9, 2014
Level:
University
Grade:
C
No of pages / words:
19 / 5149
Was viewed:
7505 times
Rating of current essay:
Essay content:
Fortalezas y debilidades
12. Analisis de la industria
13. Macro fuerzas de la industria
14. Oportunidades y amenazas
15. Propuesta de estrategia(s) competitiva(s)
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1. Introduccion
McDonald's es el lider mundial en restaurantes de servicio de comida rapida con mas de 30,000 locales sirviendo a cerca de 50 millones de personas en 119 paises cada dia...
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Actualmente la compania esta celebrando sus primeros 50 anos operando en esta industria con presencia a nivel mundial y manteniendo un liderazgo entre sus competidores.
Es una de las mas reconocidas y valiosas marcas y mantiene una participacion lider en el segmento de mercado de comida informal en cada uno de los paises donde se tiene negocio...
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