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Analyse A Marketing News Paper Which Appeared In 2008

Essay specific features

 

Issue:

Business

 

Written by:

Jason H

 

Date added:

April 14, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1034

 

Was viewed:

2911 times

 

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Essay content:

What is this marketing news story about? What are the company’s marketing strategies? What is their positioning and wider implication in the market? And what relation can we make with Kotler’s edition? Because they always want the best for their children, ‘Cheestrings aims at parents.’ And nowadays, every child in this consumption society wants his daily snack, but, it has to be not too strong taste (if it is a cheese), not too acid or sweet yoghurt … So, it is hard to make children consumers of milk...
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However dairy products are essentials for a good natural growth. Therefore parents are looking for some nutritional food which is healthy for them. This is an opportunity for Kerry Foods business. The solution: combine nutrition and imagination. This is the reason why, by renewing the packaging of his product, ‘Kerry Foods attempts to make the product seem less artificial’ with a ‘softer purple logo’ and a ‘different character illustration’ on each individual wrapper, creating the idea as ‘each Cheestring containing a glass of milk...
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