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Analysis Of Haier Group'S Expansion Into China

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Issue:

Business

 

Written by:

Alexandria H

 

Date added:

April 29, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1205

 

Was viewed:

5123 times

 

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Essay content:

It chose Germany as its primary destination and, in 1990, shipped its first batch of refrigerators. A year later, in 1991, it adopted its global brand name “Haier” from a German appliance maker that supplied technology to the company in its early days (Landler, 2000). The new name, replacing “Qingdao Refrigerator Co...
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A year later, in 1991, it adopted its global brand name “Haier” from a German appliance maker that supplied technology to the company in its early days (Landler, 2000). The new name, replacing “Qingdao Refrigerator Co.”, provided the group with a recognizable name which could be marketed internationally...
displayed 300 characters

General issues of this essay:
Adapting products for foreign markets Analysis Of Haier Group'S Expansion Into China Avon products-China entry Choosing Candidate Markets And Products When A Firm Goes International Emerging Market Multinational Enterprises - Haier (German) Haier Analysis Haier Number Three MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS Qingdao Haier Ltd.: Considering the Maytag Acquisition Samsung group for future expansion Taking Sides Case Analysis One ? Avon Products, Inc.: Taking Sides Case Analysis-Avon Products, Inc Haier acquisition of Maytag Good Products, Bad Products Carlyle Group in China
 

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