Analysis of integrated marketing communications campaign

Essay specific features

 

Issue:

Business

 

Written by:

Angelica S

 

Date added:

April 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2921

 

Was viewed:

8449 times

 

Rating of current essay:

 
Essay content:

4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The campaign’s influence on the brand equity. 7 9. Type of the research used to define marketing communication direction. 8 10. Conclusion. 9 11. Bibliography...
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8 10. Conclusion. 9 11. Bibliography. 10 1. Introduction. This report present the analysis of the communications campaign of Dove Pro Age, which is a part of the big Campaign for Real Beauty. Dove is one of the brands of Unilever. It has been chosen for analysis because of its uniqueness, originality and innovative character...
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