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Essay

Analysis of integrated marketing communications campaign

Essay specific features

 

Issue:

Business

 

Written by:

Angelica S

 

Date added:

April 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2921

 

Was viewed:

8514 times

 

Rating of current essay:

 
Essay content:

4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The campaign’s influence on the brand equity. 7 9. Type of the research used to define marketing communication direction. 8 10. Conclusion. 9 11. Bibliography...
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8 10. Conclusion. 9 11. Bibliography. 10 1. Introduction. This report present the analysis of the communications campaign of Dove Pro Age, which is a part of the big Campaign for Real Beauty. Dove is one of the brands of Unilever. It has been chosen for analysis because of its uniqueness, originality and innovative character...
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General issues of this essay:
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Analysis of integrated marketing communications campaign Information Marketing Communications Integrated Marketing Communications ( Integrated Marketing Communications Marketing Communications Marketing Communications Marketing Communications Marketing Communications Real Madrid, Integrated Marketing Communications The Marketing Communications Mix Understanding the Diffusion of Integrated Marketing Communications Marketing Communications Mix Marketing Communications strategy
 

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