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Essay

Analysis Of Marketing Strategy Of Suzuki Motor Company, Ltd. (Suzuki)

Essay specific features

 

Issue:

Business

 

Written by:

Michael O

 

Date added:

March 8, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3230

 

Was viewed:

7917 times

 

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Essay content:

(Suzuki).In 1985, American Suzuki opened its automotive division and was the first manufacturer in the United States compact utility Vehicle. SUZUKI'S MARKETING STRATEGY IN THE U.S. MARKET ENTRY STATEGY: Suzuki changes its policy many times according to the market requirements. At first they entered in the US market as exporter of a single product (only motor cycle) with pure vertical integration...
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In 1964 Suzuki began exporting motorcycles to the United States. It established a wholly owned subsidiary, U.S Suzuki Motor Company, Ltd., to serve as the exclusive importer and distributor of Suzuki motorcycles. Then it began to export multi products and out sources its one brand: In 1983, General Motors (GM) purchase 5% of Suzuki hand helped the company a subcompact car for the US market...
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