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Essay

Analyzing Marketing Opportunities

Essay specific features

 

Issue:

Business

 

Written by:

Jerry F

 

Date added:

June 27, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 596

 

Was viewed:

7272 times

 

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Essay content:

Whatever the reason, Americans are now eating 500 more calories a day now than they were back in 1984. Several actions of marketers are contributing to this problem. First, many fast food restaurants now offer super-size portions. McDonald's original meal of a 12 ounce Coke, small fries and a hamburger provided 590 calories while their supersize Extra Value Meal of a Quarter Pounder with Cheese, supersize fries and drink is a 1,550 calories...
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Restaurants have found that its more profitable to make larger portions. By bundling meals, restaurants sell more and consumers feel they are getting a greater value. Second, junk food is now sold everywhere, particularly in schools. Third, food companies spend tremendous amounts on advertising, $1.54 billion annually promoting prepared, processed, and convenience foods...
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General issues of this essay:
Analyzing Marketing Opportunities Analyzing Marketing Opportunities Asian Fast Food Opportunities (Australia) Fast Food Food Service Opportunities Marketing Problem Of Small Scale Industries In North East India The Importance Of Analyzing Customer Profitability How Eco Activists Take Action Towards The Fast Food Industries obesity caused by fast food marketing Analyzing the 10 year Stock Performance of P&G and PepsiCo daily problem Fast Food Food Guide Pyramid: Recommended Daily Allowance The Importance of Exercise While Expecting Fast Food vs. Home-made Food
 

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