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“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”

Essay specific features

 

Issue:

Business

 

Written by:

Nellie W

 

Date added:

September 30, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 408

 

Was viewed:

4813 times

 

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Essay content:

Personal Selling- A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing...
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Can be face-to-face or via telephone. 3. Sales Promotion- Incentives designed to stimulate the purchase or sale of a product, usually in the short term. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions. 4...
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General issues of this essay:
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning” Channels of Distribution Coca cola marketing Distribution Channels distribution channels Fashion Industry channels hybrid marketing channels in service sector IMPACT OF DIRECT/ONLINE SELLING ON TRADITIONAL CHANNELS Internet Marketing (Research Design Report Include) Marketing for Online Businesses Online Marketing Marketing Channels Improving sports channels Pros & Cons of IMC Channels Internet Marketing: Consumer Behaviour Online
 

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