Anatomy of a brand

Essay specific features

 

Issue:

Business

 

Written by:

Philip S

 

Date added:

September 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1600

 

Was viewed:

1196 times

 

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Essay content:

To date, six books in the seven-book series have been published and approximately 250 million copies have been sold worldwide. This places the boy wizard third on the all-time bestsellers list, after The Bible (2.5 billion copies sold) and The Thoughts of Chairman Mao (800 million). J.K. Rowling's books have been translated into 61 different languages, including Icelandic, Serbo-Croat, Vietnamese, Hebrew, Swahili, Ukrainian, and Afrikaans, to say nothing of novelty editions in Latin, Gaelic and ancient Greek...
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J.K. Rowling's books have been translated into 61 different languages, including Icelandic, Serbo-Croat, Vietnamese, Hebrew, Swahili, Ukrainian, and Afrikaans, to say nothing of novelty editions in Latin, Gaelic and ancient Greek. In addition to the books themselves, the first three Harry Potter adventures have been made into live-action movies by Warner Brothers, earning some US$ 1...
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