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Essay

Anatomy of a Corporate Campaign: RAN & Citigroup (A)

Essay specific features

 

Issue:

Business

 

Written by:

Barbara H

 

Date added:

June 5, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 703

 

Was viewed:

9958 times

 

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Essay content:

RAN aimed to stop all lenders, primarily Citigroup, from financing such destructive activities in endangered ecosystems. RAN held protest activities for two years before Citigroup reached a decision after several meetings with RAN. The Problem Approaching the problem from Citigroup's perspective, the problem was much bigger than RAN's protest activities...
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This issue occurred in the 2000-2002 timeframe when Citigroup was most vulnerable due to being implicated in the then ongoing Enron scandal. As Paul Argenti points out in his article Collaborating with Activists: How Starbucks works with NGOs, "NGOs have more powerful tools than ever to threaten corporate reputations"...
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