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Essay

Andrea Jung

Essay specific features

 

Issue:

Business

 

Written by:

Ruth G

 

Date added:

June 12, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 436

 

Was viewed:

7064 times

 

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Essay content:

She has been a member of the company's board of directors since January 1998. Jung has been widely credited for a top-to-bottom makeover of Avon's beauty product line and for reinvigorating the company's international marketing efforts. She first joined Avon in January 1994 as president of its U.S. Product Marketing Group...
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Product Marketing Group. In July 1996 she was named president, global marketing, and that same year she was honored by Brandweek Magazine as one of its Marketers of the Year. She was promoted in March 1997 to executive vice president and president, global marketing and new business, a post in which she was responsible for the company's strategic planning, research and development, joint ventures and alliances, and market research...
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