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Essay

Apex Dry Cleaning Marketing Proposal

Essay specific features

 

Issue:

Business

 

Written by:

Graham S

 

Date added:

June 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1302

 

Was viewed:

4362 times

 

Rating of current essay:

 
Essay content:

Females represent a larger percentage of Apex's clientele, although men's clothing accounts for a higher percentage of total business. Apex has a 90% customer retention rate, due in large part to their unfaltering commitment to quality service. This high level of customer retention provides Apex with annual sales of approximately $400,000...
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Both of these competitors are located in a seven-mile radius and are large dry cleaning chains. They also both have higher levels of economies of scale and can offer lower prices compared to Apex. Due to this, Apex has strived to deliver its "quality promise", something their two competitors lack. Apex's prices are about 10% higher then the competition, but it is the quality and personal approach to customer service that attract the price-conscience consumers...
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General issues of this essay:
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