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apple

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Issue:

Business

 

Written by:

Harvey A

 

Date added:

January 17, 2014

 

Level:

 

Grade:

B

 

No of pages / words:

17 / 4495

 

Was viewed:

3963 times

 

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Essay content:

Apple brought in inventions from outside the company, they redesigned their supply chain and forged very unusual partnerships to gain a competitive edge. Will they be able to maintain this edge against major competitors who are keen to knock Apple off its towering tree with product developments and strategic alliances of their own? Will Apple's closed mindedness creep back in, and see them repeat costly mistakes from the past and lose their advantage? Using the framework provided by Wells (1998) three strategies are recommended that focus on technology, marketing and the development of the iTunes element of the business to maintain and develop Apple's competitive advantage in the digital entertainment market...
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When he introduced the product in October 2001 Steve Jobs the CEO of Apple was quoted as saying, "With iPod, Apple has invented a whole new category of digital music player that lets you put your entire music collection in your pocket and listen to it wherever you go," (Kleinschmit 2005) Apple went further than other companies in creating iTunes software to complement its iPod MP3 player so that users could access Apples' iTunes online Music Store...
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General issues of this essay:
Apple IPOD - VIPI analysis Apple'S Ipod apple iPod apple ipod apple ipod Market Analysis of the Apple iPod Product Life Cycle Analysis for the Apple iPod Situational Analysis Apple Ipod Apple Ipod Marketing Plan Apple Ipod Marketing Plan Apple itunes Apple Ipod Case Apple Ipod Apple Ipod: Case Study iTunes and The Digital Music Industry
 

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