Apple Case

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Written by:

Christopher A


Date added:

July 17, 2013








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1 / 192


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Apple has a great branding equity, which is not easily replaced. Until there is a respectable competitor to the iPod in the marketplace, Apple holds the negotiating leverage in terms of distribution.
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Apple would be able to offer a higher percentage of profit to artists and would control the artists’ distribution, at least its release. However, going this route may cause Apple to move away from its core competency. It would be difficult and time consuming to negotiate individually contracts. Currently, labels and networks are a one stop shop for an enormous amount of content, which consumers favor...
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