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Essay

Apple case analysis

Essay specific features

 

Issue:

Business

 

Written by:

Lee N

 

Date added:

January 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

20 / 5507

 

Was viewed:

402 times

 

Rating of current essay:

 
Essay content:

He also realized that he could market the company's name and the computer's user-friendly look. In 1977 Wozniak added a keyboard, color monitor, and eight peripheral device slots. Apple sales increased from $7.8 million in 1978 to $117 million by 1980, which was the year that Apple went public. Wozniak left the Apple in 1983 and Jobs hired PepsiCo's John Sculley as president...
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Wozniak left the Apple in 1983 and Jobs hired PepsiCo's John Sculley as president. In 1984 Apple introduced the Macintosh and bounced back from failed product introductions. Jobs left Apple in 1985 and founded NeXT Software, which is a designer of applications for software development. Microsoft founder Bill Gates' appealed for Apple to license its products and make the Microsoft platform an industry standard, but Sculley ignored his offer...
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