Apple competitive Advantage

Essay specific features

 

Issue:

Business

 

Written by:

Steven B

 

Date added:

February 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3137

 

Was viewed:

4475 times

 

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Essay content:

Cost advantage and differentiation advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost(cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Therefor a competitive advantage enables the firm to create superior value for its customers and superior profits for its self...
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Without this superiority, the competitors simply could replicate what the firm was doing and any advantage quickly would disappear. Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources...
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