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Apple competitive Advantage
Essay specific features
Written by:
Steven B
Date added:
February 9, 2012
Level:
University
Grade:
A
No of pages / words:
12 / 3137
Was viewed:
4475 times
Rating of current essay:
Essay content:
Cost advantage and differentiation advantage. A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost(cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Therefor a competitive advantage enables the firm to create superior value for its customers and superior profits for its self...
displayed 300 characters
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Without this superiority, the competitors simply could replicate what the firm was doing and any advantage quickly would disappear.
Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources...
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