Apple Inc.

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Paul M


Date added:

March 7, 2014







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1 / 240


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But with new leadership, strategic alliances, and coordination with rival Microsoft, Apple has re-established itself as a technology giant who’s presence and influence has undoubtedly altered the business environment it operates in; IProduct integration is a new phenomenon. At the helm of its corporate structure sits Steve Jobs, current CEO and cofounder...
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Under his leadership the company launched the Apple Stores; a concept designed to promote Apple’s build-to-order business. Since then, Apple Stores have been opened through out the world and carrying an array of peripheral products . Apple’s partnership with rival Microsoft to produce an “Apple version” of the mainstream Microsoft Office application has made Apple computers more acceptable...
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