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Apple Inc
Essay specific features
Written by:
Roy F
Date added:
November 18, 2015
Level:
University
Grade:
No of pages / words:
2 / 347
Was viewed:
3797 times
Rating of current essay:
Essay content:
“Apple computer was the first company to enter the computer industry; this has helped the company to establish a worldwide recognized brand name” (Kimmel, 1998). In addition to these advantages, the company emphasized on the innovation of its R & D department. The company was largely known for being the market leader in terms of technology...
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In addition to that, Apple has positioned its products as the most reliable in the market. “Apple Computer is positioned as a unique company that operates in the Macintosh segment of the computer industry”. (Nonaka, 1991) Its products are positioned as high in value, highly reliable, and ease to use...
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