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Apple Marketing Plan
Essay specific features
Written by:
Anna W
Date added:
September 7, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 808
Was viewed:
1010 times
Rating of current essay:
Essay content:
Apple was responsible for creating the desktop publishing market due to their innovative programmes, PageMaker and LaserWriter. Between 1983 and 1996 Apple experimented with a number of failed consumer target products including digital cameras, portable CD players, speakers, video consoles and TV appliances...
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Market share and stock prices decreased. In 2001, Apple introduced the iPod portable digital audio player. The product was phenomenally successful – over 100 million units were sold within 6 years.
The Present – January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc...
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