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Apple SWOT
Essay specific features
Written by:
Glynis C
Date added:
June 8, 2016
Level:
University
Grade:
A
No of pages / words:
3 / 742
Was viewed:
5105 times
Rating of current essay:
Essay content:
Secondly, Apple has not only been able to attract new customers but retains them with stylish designs and state of the art products like the iPod. Through its strong heritage of design excellence coupled with beautiful packaging and backed by brilliant product promotions and marketing, Apple has built very good and easy-to-use user interfaces, as well as well designed "cool" products to own, resulting in the Apple brand being imprinted in people's minds as one of the most established and healthy IT brands worldwide...
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Thirdly, as the Apple brand is well established and wildly popular, sales of its products (in particular the iPod) have been massive. The iPod is considered one of the best lifestyle products. The favourable brand perception has also increased the sales of Macintosh computers, already powered by one of the best operating systems in the market...
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