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Application Of E-Business Strategy Creates Competitive Advantage For Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Iris H

 

Date added:

October 28, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

25 / 6792

 

Was viewed:

2249 times

 

Rating of current essay:

 
Essay content:

On the basis of this it would create competitive advantages for itself and become a market leader. It is in this backdrop that the this paper tries to analyse whether evolving and adopting an e-business strategy helps an airline gain sufficient market advantage to prove beneficial for it. It was found that in order to provide an adequate answer to the research question "Can an airline increase market share and customer loyalty by achieve competitive advantage utilising e-business models?" One must fully understand the main features of E-commerce and their relevance to Airline competitive advantage...
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Online/immediate/24-hour availability, directly connect buyers and sellers A Web server is usually online 24 hours per day, and virtually immediately accessible (depending on line speed and network traffic, of course). This creates time independence and enables customer service to be decoupled from supplier availability...
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