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Aquafina
Essay specific features
Written by:
Mark J
Date added:
August 14, 2011
Level:
University
Grade:
A
No of pages / words:
4 / 1109
Was viewed:
2478 times
Rating of current essay:
Essay content:
Market share. In IRI convenience/gas channel data for bottled water in under 64-oz packages, Aquafina ranks #2 with 7.7 share year-to-date through 5/18/97; brand's share up +3.7 vs same period last year (see table).
|Bottled Water in C&G Channel |
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|Share |
|+/- |
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|Evian |
|15...
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BD talks to Lacey: Why bottled water? "It's a growing category, and it's part of being a total beverage company. There's a lot of consumer demand."
Distribution? "It's in about 75% of our system ... It's now coming into New York. It's been in Los Angeles for about 2 years. It went into Chicago this spring...
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