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Aqualisa Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Melodie R

 

Date added:

June 5, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1223

 

Was viewed:

1226 times

 

Rating of current essay:

 
Essay content:

The challenge for Aqualisa is in effectively communicating to its customers and making them aware of the fact that they have developed such a product, before their competitors catch up. In order, for Aqualisa to succeed they need to synergise the components of their marketing mix through an effective communication, positioning, and distribution strategies...
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Usually, when new products or ideas come about, they are only adopted by a small group of people initially and if the key influencers in the decision making process of consumers such as plumbers and showrooms. Influence of early adopters of the technology is crucial for Aqualisa as they have a direct influence in consumers purchasing behaviour...
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