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Aqualisa Quartz
Essay specific features
Written by:
Mario N
Date added:
October 24, 2014
Level:
University
Grade:
A
No of pages / words:
4 / 950
Was viewed:
8739 times
Rating of current essay:
Essay content:
Furthermore, the company is also concerned of cannibalization that could occur to Aqualisa’s existing products should Quartz become successful, especially to Aquavalve, Aqualisa’s current flagship.
Alternatives and Analysis
1) Whether to target the plumbers
73% of consumer decision is derived from plumbers’ advice ...
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Moreover, independent plumbers installed 54% of mixer showers in the U.K. shower market . Therefore, plumbers become an extremely vital channel of distribution for promoting Quartz as a mainstream brand. Despite their resistance to electric showers, most plumbers found the Quartz installation easy and timely...
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