Aqualisa Quartz: Simply A Better Shower Case Executive Summary

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Written by:

Mark W


Date added:

November 17, 2015








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4 / 1099


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Despite the above facts, Quartz has experienced poor sales and has not met the company's expectations. Brand awareness was low in the industry, problems were frequent breakdowns, re-installations, and leaking/stiff valves, besides pressure and temperature inconsistencies, and nearly half the sales were from replacements...
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The new Quartz product line is experiencing a very slow adoption process probably mostly due to the stigma that has remained from other electronic showers that have failed. Consumers and plumbers do not have much faith in the current quality of existing shower products much less an electronic version...
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