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Article Summary: Cable’s Crucial New Role in Campaigns

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Issue:

Business

 

Written by:

Carolyn W

 

Date added:

May 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 394

 

Was viewed:

9904 times

 

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Essay content:

This year the campaigns—Democrat and Republican alike—are trying something different and buying more airtime on cable channels than ever before. So why has it suddenly changed? Campaign managers say cable’s niche channels enable them to match up voting and viewer data and more directly target potential supporters...
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For example: say Republicans over 35 are the target, they will probably be watching Fox News a couple of times a week. For Democrats the add should go on CNN. “Cable has made a real effort this election to reach out to us,” says Bobby Kahn, a media buyer for Senator John Edwards’ campaign. “We like cable because it allows us to target geographically...
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