Arundel Case Study

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Issue:

Business

 

Written by:

Christy W

 

Date added:

August 21, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2100

 

Was viewed:

2680 times

 

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Essay content:

movie studios. The proposal was unusual in that studios rarely sold rights to sequels prior to 1992, and interesting in the sense that it did not target specific movies or negotiate prices based on performance of the first movie. Instead, Arundel wanted to create a portfolio of options to produce all sequels at a studio for a given time period...
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The incentive to the studios is that Arundel would give them cash during production or up front, which would help finance the original movies. Increasing quantities of sequels were being created in recent years as the industry realized that they are lower risk investments as opposed to new, unproven motion pictures with no sure signal of how it will do at the box office...
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