Arundel Partners: The Sequel Project

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Issue:

Business

 

Written by:

Sandra F

 

Date added:

April 17, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1007

 

Was viewed:

2240 times

 

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Essay content:

Ravid A. (1999) for example finds that neither stars nor big budgets contribute to profitability of a movie. This case study investigates the case of buying sequel rights to original movies. These rights can be understood as a real option allowing the holder the flexibility of decision making depending on the success of the original movie...
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appointed Mr. David A. Davis, a movie industry analyst, to investigate whether there would be economic potential to profit from buying sequel rights for movies produced by U.S. movie studios and creating an investment group, Arundel Partners (AP thereafter) that would exploit this investment strategy...
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