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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.

Essay specific features

 

Issue:

Business

 

Written by:

Adam W

 

Date added:

May 24, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1607

 

Was viewed:

8707 times

 

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Essay content:

The main features of this concept are, large-scale selling and promotional effort with heavy selling techniques and the aim to sell what is made, rather than making what the consumer wants or demands. It has a very short-term focus; it doesn’t consider the longer needs of the customer, if it even focuses on the customer at all...
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It is used when supply exceeds demands; an example is when airlines sell their seats cheaper because they have not been sold at full price. The product concept focuses upon the product and the capabilities of the. Again this concept is not focused upon the customer demands but upon the product and internal business...
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General issues of this essay:
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