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Essay

As Burgers Boom In Russia, Mcdonald'S Touts Discipline

Essay specific features

 

Issue:

Business

 

Written by:

Stacy F

 

Date added:

January 3, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1955

 

Was viewed:

8595 times

 

Rating of current essay:

 
Essay content:

does business, none can boast more activity than Russia. On average, each location serves about 850,000 diners annually -- more than twice the store traffic in McDonald's other markets. That has presented the world's largest restaurant chain with an unusual dilemma. Russia, with its burgeoning middle-class and consumer appetites for all things American, is a jewel in the McDonald's system...
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Russia, with its burgeoning middle-class and consumer appetites for all things American, is a jewel in the McDonald's system. But the company is being prudent about expansion here -- due partly to Russia's famous bureaucracy and partly to the chain's own philosophical shift. Aggressive growth plans at McDonald's backfired badly in the past...
displayed 300 characters

General issues of this essay:
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