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Asahi Breweries
Essay specific features
Written by:
James P
Date added:
May 23, 2013
Level:
University
Grade:
A
No of pages / words:
6 / 1615
Was viewed:
8642 times
Rating of current essay:
Essay content:
There were mainly four kinds of beers: Dry, Draft, Lager, & Melt. Consumer taste was graduating changing. Their preferences were switching from Lager beer to dry and draft beer. The government has tremendous power in this industry in terms of price and distribution (a distributor or retailer needs a license issued by the government to sell beers)...
displayed 300 characters
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Therefore, both the beer license and structure of distribution channels act as barriers to entry. Since price is regulated by the government, buyers (consumers) do not have much influence on the price in the market. Firms compete in a Cournot-like environment. Achieving economy of scale is important...
displayed 300 characters
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