Asahi Breweries

Essay specific features

 

Issue:

Business

 

Written by:

James P

 

Date added:

May 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1615

 

Was viewed:

8648 times

 

Rating of current essay:

 
Essay content:

There were mainly four kinds of beers: Dry, Draft, Lager, & Melt. Consumer taste was graduating changing. Their preferences were switching from Lager beer to dry and draft beer. The government has tremendous power in this industry in terms of price and distribution (a distributor or retailer needs a license issued by the government to sell beers)...
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Therefore, both the beer license and structure of distribution channels act as barriers to entry. Since price is regulated by the government, buyers (consumers) do not have much influence on the price in the market. Firms compete in a Cournot-like environment. Achieving economy of scale is important...
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