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Asian Fast Food Opportunities (Australia)
Essay specific features
Written by:
Irvin R
Date added:
July 22, 2013
Level:
University
Grade:
A
No of pages / words:
11 / 3063
Was viewed:
2848 times
Rating of current essay:
Essay content:
The marketing situation shows that the main consumers of fast food are younger and tend to have a higher income, while the main consumers of Asian cuisine are older. This may allow for a hybrid approach for an Asian fast food business.
The main reason found for consumption of fast food is due to time constraints on the consumer...
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This may allow for a hybrid approach for an Asian fast food business.
The main reason found for consumption of fast food is due to time constraints on the consumer. This trend is expected to increase. Consumers of Asian cuisine do so primarily due to the various flavours available, as well as a perception that Asian cuisine is healthier than other pre-prepared meals...
displayed 300 characters
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