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Ask.com Case study

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Issue:

Business

 

Written by:

Edith A

 

Date added:

March 16, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

15 / 4101

 

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9807 times

 

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Essay content:

Recently Ask.com has expanded into European and Asian market. Ask.com is known for its technical innovation even thought it is not a market leader in search engine technology, yet it is one search engine which refuses to fade away. Interestingly it has been seen that while Google continues to expand, while Yahoo and Windows Live are struggling to maintain their market share, and one time giant Time Warner (AOL) is now reduced to a small player and gets its search results from Google, Ask...
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This may be attributed to heavy spending by Ask’s parent company IAC on advertising and Marketing. But continuous innovation like Ask3D which merges all results with images and maps in same result page, technological advance like morph which intelligently shows most relevant result type, and sometimes cashing on Market situations like the introduction of AskEraser after privacy concerns erupted when AOL released data of 650,000 users have managed to keep Ask...
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