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Essay

Assessing Corporate Cultures of Southwest Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Catherine P

 

Date added:

January 30, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2081

 

Was viewed:

8835 times

 

Rating of current essay:

 
Essay content:

Southwest Airlines began with one simple notion: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (www.SWA.com). Today, SWA flies more than 65 million passengers a year to 59 great cities all across the country, and they do it more than 2,800 times a day (www...
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Today, SWA flies more than 65 million passengers a year to 59 great cities all across the country, and they do it more than 2,800 times a day (www.southwest.com). The company now had a mission on their hands. This mission is, "dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit" (www...
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