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At&T Organizational Resources
Essay specific features
Written by:
Anonymous
Date added:
March 2, 2012
Level:
University
Grade:
A
No of pages / words:
4 / 914
Was viewed:
8089 times
Rating of current essay:
Essay content:
SBC, which acquired AT&T and then assumed that venerable brand, is in the midst of a $1 billion rebranding campaign this will be merging three brands into one (MarketingVOX, 2007).
However, in the long term, spending may decline. AT&T and BellSouth spend about $3 billion combined on advertising, and AT&T now expects reduced ad expenses to be a major source of savings...
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Also, the Yellow Pages business is expected to be shaken up, AT&T and BellSouth control $6 billion of the $15 billion spent last year on Yellow Pages advertising; they recently purchased yellowpages.com for $100 million and will likely move from paper to online (MarketingVOX, 2007).
Marketing Tactics
AT&T Inc...
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