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At&T Organizational Resources

Essay specific features

 

Issue:

Business

 

Written by:

Anonymous

 

Date added:

March 2, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 914

 

Was viewed:

8094 times

 

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Essay content:

SBC, which acquired AT&T and then assumed that venerable brand, is in the midst of a $1 billion rebranding campaign this will be merging three brands into one (MarketingVOX, 2007). However, in the long term, spending may decline. AT&T and BellSouth spend about $3 billion combined on advertising, and AT&T now expects reduced ad expenses to be a major source of savings...
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Also, the Yellow Pages business is expected to be shaken up, AT&T and BellSouth control $6 billion of the $15 billion spent last year on Yellow Pages advertising; they recently purchased yellowpages.com for $100 million and will likely move from paper to online (MarketingVOX, 2007). Marketing Tactics AT&T Inc...
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