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atkins diet

Essay specific features

 

Issue:

Business

 

Written by:

Brian G

 

Date added:

March 2, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1081

 

Was viewed:

9674 times

 

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Essay content:

The figure shows that marketing and other stimuli enter the consumer's "black box" and produce certain responses. For effective marketing, marketers must figure out what is in the buyer's black box. The stimuli consist of the four Ps as shown: product, price, place and promotion. Other stimuli include major forces and events in the buyer's environment: economic, technological, political and cultural...
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The stimuli consist of the four Ps as shown: product, price, place and promotion. Other stimuli include major forces and events in the buyer's environment: economic, technological, political and cultural. All these inputs enter the buyer's black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase choice and purchase amount...
displayed 300 characters

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