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Essay

Audi Case

Essay specific features

 

Issue:

Business

 

Written by:

Michael J

 

Date added:

March 26, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3752

 

Was viewed:

6037 times

 

Rating of current essay:

 
Essay content:

This incident negatively affected the company both in terms of sales and revenues, and more significantly, it completely ruined the brand’s image. In order to tackle the problem, Audi decided to implement a trading up strategy. To do this, it upgraded its technical, functional and emotional characteristics: Technical changes: Audi decided to carry out a complete change in the design of its cars...
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Originally, the company concentrated in producing cars which provided high performance whilst their image and design held a less important role. However, Audi soon realized that in order to successfully develop its trading up strategy, its cars had not only to present exceptional performance conditions but also, its design had to match with the new image that the firm was trying to reflect...
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