Audi of America

Essay specific features

 

Issue:

Business

 

Written by:

Ida L

 

Date added:

August 10, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

2 / 397

 

Was viewed:

2473 times

 

Rating of current essay:

 
Essay content:

Audi's major competitors include BMW, Chrysler (Mercedes), and the Ford Motor company. Audis key success is directly related to the excellent leaders working for the company. These key people include EVP (executive vice president) Johan de Nysschen, who was recently promoted from president of Audi Japan and is now responsible for all aspects of Audi business in the US and Canada...
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Another key person in the company is Chief Operating officer Tim del Franco, and is in charge of directing all operations in the United States. Previously, Franco was the operations director for Mazda America and was hired by Audi in 2005. The chief marketing officer, Scott Keogh, is in charge of marketing all Audi products in America and he was previously employed as Mercedes marketing director for North American operations...
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