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Audi of America
Essay specific features
Written by:
Ida L
Date added:
August 10, 2015
Level:
University
Grade:
No of pages / words:
2 / 397
Was viewed:
2473 times
Rating of current essay:
Essay content:
Audi's major competitors include BMW, Chrysler (Mercedes), and the Ford Motor company.
Audis key success is directly related to the excellent leaders working for the company. These key people include EVP (executive vice president) Johan de Nysschen, who was recently promoted from president of Audi Japan and is now responsible for all aspects of Audi business in the US and Canada...
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Another key person in the company is Chief Operating officer Tim del Franco, and is in charge of directing all operations in the United States. Previously, Franco was the operations director for Mazda America and was hired by Audi in 2005. The chief marketing officer, Scott Keogh, is in charge of marketing all Audi products in America and he was previously employed as Mercedes marketing director for North American operations...
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