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Audience Research

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Issue:

Business

 

Written by:

Arnold M

 

Date added:

December 15, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

10 / 2664

 

Was viewed:

6105 times

 

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Essay content:

The advantages of making use of a telephonic survey are: ?« A telephone interview allows for the use of complex interviewing procedures such as skip patterns probes and refer-backs. ?« By using the Telequest Center of the NBC, there will be closed supervision of the data collection process by the Researcher, and data collected under these circumstances improve in quality...
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The Telequest concentrated on both Radio and TV, and the lack of telephone landlines in the more rural areas necessitated fieldwork in the Omaheke, Hardap, Erongo and the Northern Regions. The same questionnaire was used in both the Telequest and the fieldwork. DATA ANALYSIS: The Data was analyzed STATA 7...
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