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Austalaian Business History
Essay specific features
Written by:
Michael W
Date added:
October 1, 2013
Level:
University
Grade:
A
No of pages / words:
8 / 2038
Was viewed:
9168 times
Rating of current essay:
Essay content:
The EyeToy is a phenomenal product for Sony because it has a wider demographic than other games in the market. For SCEE, the EyeToy represented a golden opportunity to profit from the development and marketing of more games utilizing the new camera hardware. However, sales of the second EyeToy game, Groove, were disappointing...
displayed 300 characters
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However, sales of the second EyeToy game, Groove, were disappointing. This was due to the bundling, marketing, and pricing strategy of Groove (which I will later discuss further). SCEE will have to reevaluate the EyeToy line to formulate an appropriate target market, development, bundling, pricing, and marketing strategies that will expand the EyeToy market, cost-effectively develop games to market, and successfully market and sell said games for maximized profits...
displayed 300 characters
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