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Issue:

Business

 

Written by:

Dale F

 

Date added:

December 22, 2010

 

Level:

University

 

Grade:

 

No of pages / words:

34 / 9309

 

Was viewed:

10013 times

 

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Essay content:

Franchising allowed for rapid growth and international expansion in 50 countries. In 1999 The Body Shop brand was voted the second most trusted brand in the UK by the Consumers Association. According to the 1997 Interbrand survey criteria, the company was named 28th top brand in the world, second in the retail sector...
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In a 1998 report, a survey of international chief executives in The Financial Times ranked The Body Shop the 27th most respected company in the world. The Body Shop Thailand (BST) The Body Shop Thailand has been established since 1993 by acquiring the exclusive license program from BSI. In the Asia Pacific region BSI headquarter is located in Singapore from where BST directly receives all the strategies and directions from...
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