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automobile

Essay specific features

 

Issue:

Business

 

Written by:

Pam M

 

Date added:

December 12, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 685

 

Was viewed:

5732 times

 

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Essay content:

Success depends on balancing global strategy with local markets’ needs. • (2) Rationalization – Lean production is now the norm as Japanese principles such as zero stock, TQM and continuous improvement are adopted. • (3) Modularization – Engines, transmissions and other key parts are interchangeable between models in order to cut costs and reduce new product development time from six years to three or less...
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It competes with around 30 other manufacturers in a market with excess capacity of 3-5 million units. By the mid-1990s, this market was almost static with annual growth at 2 percent, and new capacity outstripping the closure of obsolete plants. In addition, major competitors like Fiat and Chrysler increased output massively and Japanese imports rose 30 percent between 1995 and 1999...
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