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automobile
Essay specific features
Written by:
Pam M
Date added:
December 12, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 685
Was viewed:
5730 times
Rating of current essay:
Essay content:
Success depends on balancing global strategy with local markets’ needs.
• (2) Rationalization – Lean production is now the norm as Japanese principles such as zero stock, TQM and continuous improvement are adopted.
• (3) Modularization – Engines, transmissions and other key parts are interchangeable between models in order to cut costs and reduce new product development time from six years to three or less...
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It competes with around 30 other manufacturers in a market with excess capacity of 3-5 million units. By the mid-1990s, this market was almost static with annual growth at 2 percent, and new capacity outstripping the closure of obsolete plants. In addition, major competitors like Fiat and Chrysler increased output massively and Japanese imports rose 30 percent between 1995 and 1999...
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