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Essay

Avon Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Virginia M

 

Date added:

October 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2540

 

Was viewed:

6525 times

 

Rating of current essay:

 
Essay content:

More than $1.2 billion of Avon's sales come from its Europe region, which serves 32 countries in Europe, the Middle East, and Africa with more than one million sales reps. But in the 1990s the region's strong growth threatened to overwhelm its supply chain organization. With its primary focus on marketing and sales, Avon had neglected its supply chain for years...
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Back in the 1980s, Avon Europe had branches in only six countries, each with a separate factory and warehouse supplying the local market. The branches operated independently, with separate information systems, no overall planning, and no shared manufacturing, marketing, or distribution. On a small scale, this worked quite well...
displayed 300 characters

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