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Avon products-China entry
Essay specific features
Written by:
Carmelita S
Date added:
October 23, 2013
Level:
University
Grade:
A
No of pages / words:
17 / 4506
Was viewed:
8788 times
Rating of current essay:
Essay content:
At the same time, it also competes with other major direct sellers like Amway, Mary Kay and Tupperware to attract its sales force. Avon has primarily grown by accessing new geographies and emerging economies such as Poland, Hungary, Yugoslavia and China where disposable incomes are rising and women seek an opportunity to earn extra income...
displayed 300 characters
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Other cosmetics players in the Chinese market faced problems with an under-developed infrastructure and had to rely on Government owned distribution systems to retail their products. However, Avon could leverage its direct selling model to penetrate remote areas and provide customized service to customers...
displayed 300 characters
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