Azalea Seafood 5 Forces and SWOtT analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sarah W

 

Date added:

March 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 363

 

Was viewed:

2329 times

 

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Essay content:

If first-time customers are pleased with their experience, then they are likely to be repeat customers. ? The industry is beginning to grow ? Many unfilled niches to pursue 3. Competitive pressures from Substitute Products (Moderate) ? Attractively priced alternative products are rapidly available ? Very low competition for gumbo ? In a sense Azalea has to compete with every other product in the store such as steak, fish, chicken, etc...
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Bargaining Power of Suppliers (High) ? Considerable latitude in the choice of suppliers since the purchase of such items as raw seafood, raw vegetables, and packaging are commodity-like in nature and are available from multiple suppliers 5. Bargaining Power of Buyers (High) ? Buyers have higher leverage since they make their purchases in large quantities ? Buyer's switching costs are low ? Buyer's have bargaining power due to the difficulty of value-added seafood products to sell directly to individual customers SWOT Analysis Strengths ? Capable top management ? Great-tasting award-winning recipes ? Azalea's representation in Wal-Mart Supercenters and other regional supermarkets ? about 1,100 retail outlets in the southeastern U...
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