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Azalea Seafood 5 Forces and SWOtT analysis
Essay specific features
Written by:
Sarah W
Date added:
March 25, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 363
Was viewed:
2333 times
Rating of current essay:
Essay content:
If first-time customers are pleased with their experience, then they are likely to be repeat customers.
? The industry is beginning to grow
? Many unfilled niches to pursue
3. Competitive pressures from Substitute Products (Moderate)
? Attractively priced alternative products are rapidly available
? Very low competition for gumbo
? In a sense Azalea has to compete with every other product in the store such as steak, fish, chicken, etc...
displayed 300 characters
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Bargaining Power of Suppliers (High)
? Considerable latitude in the choice of suppliers since the purchase of such items as raw seafood, raw vegetables, and packaging are commodity-like in nature and are available from multiple suppliers
5. Bargaining Power of Buyers (High)
? Buyers have higher leverage since they make their purchases in large quantities
? Buyer's switching costs are low
? Buyer's have bargaining power due to the difficulty of value-added seafood products to sell directly to individual customers
SWOT Analysis
Strengths
? Capable top management
? Great-tasting award-winning recipes
? Azalea's representation in Wal-Mart Supercenters and other regional supermarkets ? about 1,100 retail outlets in the southeastern U...
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