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Azalea Seafood Gumbo Shoppe Group PAPER

Essay specific features

 

Issue:

Business

 

Written by:

George W

 

Date added:

May 10, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1275

 

Was viewed:

3422 times

 

Rating of current essay:

 
Essay content:

Addison and Rathle acknowledge that there is not a large competitive market for their specific area, although there are four or five that market gumbo. They acknowledgee that their largest competitors are all the other food items in the store that can be purchased. This also relates to marketing competition as Azalea used a food broker and administrative staff to monitor product delivery and store marketing exposure...
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Finally, there are corporations that have larger, state of the art facilities which prevent Azalea from expanding into larger demand markets. Michael Porter, a Harvard professor developed a model to assess key components of the competitive environment. First are the competitors. While currently not faced with stiff competition from peer competitors, Azalea’s largest competitors may be the ones yet to arrive as Azalea is based mainly on its gumbo...
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General issues of this essay:
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